![]() ![]() ![]() Market segmentation is the process of identifying key groups or segments within the general market that share specific characteristics and consumer habits. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Even after a better part of a century the debate continues. Academics does not have one commonly agreed upon definition. It is the discipline required to understand customers’ needs and the benefits they seek. Marketing Marketing is one of the most important functions in business. Nokia provides equipment, solutions and services for network operators and corporations. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. This Project mainly focuses on Various Market Segmentation done by Nokia Co. MARKET SEGMENTATION OF NOKIA INTRODUCTION Introduction to Project This Project deals with Various Market Segmentation done in Mobile Industries.
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